Digital Media Research – GLS Research

Our Services

GLS Research provides digital media research services which includes a comprehensive assessment of how your brand is leveraging digital and social platforms. In addition to identifying key digital opportunities, which are benchmarked against your competitors, the audit assessment may include an action plan that provides specific steps on how to enhance your digital assets and strategies.

Comparative Digital Analysis

We conduct a comparative assessment of our client’s and their competitor’s digital media efforts. This assessment details strategic and tactical tools your competitors are using and how to better position your brand in the online ecosystem.

Search Engine Ranking Performance Review

We conduct a comprehensive review of how the subject site performs relative to search engine rankings. This includes performance review of pay-per-click campaigns, local search campaigns and overall search engine optimization rankings.

Comprehensive Website Evaluation

We provide a thorough examination of a website in the context of its strategic value and effectiveness. This assessment is comprised of a User Segmentation Analysis, User Site Behavior Analysis and an expert Aesthetics Review.

Social Media Analysis

We conduct a review and analysis of our client’s social media efforts including content strategy, audience development and alignment, effectiveness in driving traffic to specific locations, and overall effectiveness of their social media efforts.

Responsive Design

Is your website optimized for mobile devices? We provide services with recommendations on how to optimize and integrate your mobile strategy and digital assets.

Website Usability Study

We provide two different types of studies aimed at defining the website user experience (UE); a quantitative study that provides objective measures of the UE, and a qualitative study that provides subjective feedback on the UE.

Audit Services

We offer an overview audit that identifies both strengths and weaknesses in a company’s digital strategies and assets. This audit also outlines action steps to enhance those digital assets.

With more than half the global population online, it is critical that your brand optimize your digital presence. Research is a key element of a successful digital program. It would be our pleasure to assist you in the dynamic world of digital marketing research.