Consumer Research

consumer research

Expanding economies, global economies, shrinking economies. Regardless of the economic cycle of the moment, your customers continue to face a dizzying array of choices that is likely only to grow. Clients choose to partner with GLS Research so that they can understand consumer purchasing behavior, overcome obstacles, uncover opportunities, make those critical business decisions, optimize their investments and grow their business. We help our clients assess their performance compared to their industry or to individual competitors; identify the most promising opportunities to capture market share; understand the position of their business within their industry; and look beyond the immediate needs of today so that they can plan for the demands of tomorrow. From benchmarking and strategic planning to focus groups and structured telephone interviews, we have the techniques tools your company needs to thrive in an ever-changing competitive environment.