business to business research
Businesses often face a daunting task in marketing their high value and/or technically complex products or services directly to other businesses. GLS Research is well aware of the unique challenges posed by obtaining market information from key decision-makers involved in this type of purchasing process. Based on the specialized knowledge of our clients we design and implement effective and efficient research strategies to reach the desired target audience and engage them in a conversation that elicits key insights into operational and marketing initiatives that will likely result in increased sales and customer loyalty. We employ both qualitative and quantitative techniques as needed to develop a complete picture of the competitive market facing our business-to-business clients.