Public Opinion Research

public opinion research

With the rapid changes over the past 20 years — from the 24-hour news cycle to social media 2.0 — understanding, predicting and tracking public opinion is more important and more challenging than ever before. GLS Research provides clients with targeted, personalized, strategic research solutions to help them understand public opinion, manage issues and follow shifts in attitudes and perceptions as they develop. We work with our clients to help them gauge public opinion as it relates to their issues. We use a variety of tools, from broad-based opinion polls to tailored online research. We combine our years of experience to design the right approach and find the right tool that fits our clients’ needs.