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Since our inception in 1989 GLS Research has been conducting
customized market research for travel and tourism, hospitality, and gaming industry professionals. We have worked at the state and local governmental
levels as well as the corporate and individual property levels to serve
their needs for market information. This
background has provided GLS Research with a unique and comprehensive base
of knowledge about travel and tourism, destination marketing, hospitality,
and gaming industry issues. We are particularly well versed in understanding
the lodging, entertainment, and gaming propensities and preferences of
destination visitors. Our insights
could prove invaluable to organizations involved in the development and
marketing of destinations and/or hotel/casino resort properties. >
Health Care Services
GLS Research is very familiar with the marketing challenges
faced by health care providers including individual hospitals, hospital
chains, and managed care organizations.
For over a decade we have worked with public, private and non-profit
agencies engaged at various points in the delivery of health care services.
Our custom strategic research has supported marketing and service development
efforts, service program evaluations, product/treatment development, and
needs assessments. We have often worked in concert with advertising
and public relations agencies to develop and evaluate communication strategies
and creative executions for health care services organizations. >
Social Marketing
GLS Research has developed an extensive background and expertise
in the arena of social marketing. We
have worked with public entities at the local, state, and national levels
including foreign governments to support their efforts to promote public
services, policies, and programs. Much
of our experience has been developed in the areas of public health, transportation,
land use, environment and social and economic reform. Our expertise in public opinion research coupled
with our marketing savvy has helped many public entities achieve their
communication objectives. |
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