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Marketing and Advertisingl
- Market segmentation and targeting
- Product/service positioning
- Message development
- Evaluation of creative executions
- Product/service pricing strategies
- Competitive assessments
- Customer satisfaction and needs assessments
- Marketing/advertising program evaluation
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Marketing Campaign Management
- Segmentation and profiling
- Response modeling
- Cross-sell and up-sell analysis
- Customer profitability analysis
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Public Relations
- Corporate image enhancement
- Issues management
- Communication strategy development
- Target audience assessments
- Public relations program evaluation
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Public Policy
Alternative policy/program assessments
Policy and program impact studies
Development of public awareness and education programs
Monitoring public opinion for policy/program development
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Voter Research
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- Initiative development and assessments
- Campaign strategy and management
- Voter communication strategies
- Post-election assessments lllllllllllllllllllllllllllllllllllll
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